IDEA DESIGN

I recently came across the 'IDEA' design collective. A japanese based company that supports a range of designers, supporting their creative visions as they come to life. The overall look of the IDEA design collection is minimal, sleek and different. Just imagine graphic design being brought to life, which is exactly what the 'icon watch' does, having being inspired by a computer icon (designed by & design). You can expect more innovative designs on the lines of a 'key calender', or the more minimal wooden clock.






For more on IDEA visit the website (click here)

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