Tappening.com print campaign

Tappening is a movement that encourages people to drink tap water (over in newyork i must state).
New York-based DiMassimo Goldstein created this campaign to educate people that bottled water is not only unnecessarily expensive, but also environmentally harmful.







exceptional in my opinion simplicity in the white back ground makes the subject matter (bottle and its contents) have a whole new meaning and purpose.


Lego