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Monday, 28 July 2008 print campaign

Tappening is a movement that encourages people to drink tap water (over in newyork i must state).
New York-based DiMassimo Goldstein created this campaign to educate people that bottled water is not only unnecessarily expensive, but also environmentally harmful.
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exceptional in my opinion simplicity in the white back ground makes the subject matter (bottle and its contents) have a whole new meaning and purpose.